Our Story
Waterloo Roots Since 1979
Our story began in 1979, when John Deery Sr. established what is now Dan Deery Motors in Waterloo, Iowa. That family automotive business has grown into a network of 11 dealerships across Iowa, including three locations in the Waterloo and Cedar Falls area. Through that growth, our commitment to straightforward service and lasting customer relationships has remained at the heart of what we do.
Today, Dan Deery Motors is your local Chrysler, Dodge, Jeep and Ram dealership in Waterloo, offering new vehicles and used cars, trucks and SUVs for sale. We’re proud to help drivers throughout Waterloo, Cedar Falls and the surrounding Cedar Valley find the right vehicle, while continuing family tradition that started here decades ago.
We Are Family-Owned and Community-Focused.
While our business has grown, our family-owned approach has stayed the same. Third-generation members of the Deery family are on site daily at Dan Deery Motors in Waterloo and Dan Deery Toyota in Cedar Falls.
To us, having family members “boots on the ground” every day means staying connected to our employees, our customers and the communities we serve. That connection carries into everything we do, from helping you find a new Chrysler, Dodge, Jeep or Ram to shopping for a used vehicle or servicing the one you already own. We’re proud to serve Waterloo, Cedar Falls and the surrounding Cedar Valley with the personal attention you’d expect from a family business.
Familiar Faces You Can Count On
One of our greatest sources of pride is how many employees have chosen to build their careers at Dan Deery Motors in Waterloo, Iowa. Across our sales, financing, service and parts departments, their years of experience help us answer questions, solve problems and take care of our customers.
Whether you’re exploring a new Chrysler, Dodge, Jeep or Ram, comparing used vehicles or bringing your vehicle in for service, our team brings that knowledge to every interaction. To us, those years mean more than time on the job. They mean familiar faces, lasting relationships and people you can turn to for help.
Sales Management
Sales Management
More than 50 years of combined automotive experience.
Finance Department
Finance Department
More than 50 years of combined experience helping customers navigate financing and leasing.
Service Department
Service Department
More than 100 years of combined experience among our main-line technicians, who are also helping train and develop the next generation of automotive professionals.
Here to Help at Every Step
At Dan Deery Motors in Waterloo, Iowa, our team helps make buying and owning a vehicle more straightforward.
From finding the right new Chrysler, Dodge, Jeep or Ram or comparing used vehicles to understanding financing, leasing and trade-in options, we’re here to answer your questions. That same commitment extends to our service department, where our technicians work to diagnose concerns and keep your vehicle running smoothly.
We value more than years of experience. Our employees’ dedication, pride in their work and willingness to help others make a difference in how we care for every customer.
“We measure our success through our customers’ satisfaction. Our reward is their loyalty.”
That philosophy guides every department, from vehicle sales and financing to auto service and parts. For nearly 50 years, our goal has remained simple: take great care of people, make it easy to do business with us and earn your trust for the road ahead.
Whether you’re shopping for a new or used vehicle in Waterloo, Iowa, exploring financing options or scheduling maintenance and repairs, we’re committed to transparent pricing, straightforward answers and dependable service. We value your time and want every visit to give you a reason to come back.
More Than Selling Vehicles. Taking Care of People.
We understand that purchasing or servicing a vehicle is a significant decision. Our goal is to make that experience as simple, transparent, and comfortable as possible. That starts with listening, providing honest answers, respecting our customers' time, and treating people the way we'd want our own family to be treated.
We're proud of our history, our people, and the relationships we've built throughout Iowa and beyond. But we also recognize that our reputation is something we have to continue earning every day.